Thứ Năm, 30 tháng 4, 2020

People choosing trusted brands but marketers pulling brand campaigns

Performance marketing is winning, just as consumers may be putting more emphasis on brands.

Please visit Search Engine Land for the full article.

Nguồn: People choosing trusted brands but marketers pulling brand campaigns Xem các thông tin khác tại: https://chaukhaihuyen.blogspot.com

Have we hit bottom yet? What new earnings reports say about COVID’s impact on digital advertising

The hit in mid-March was sudden and dramatic, but there appear to be signs, including from media buyers, that the worst is over.

Please visit Search Engine Land for the full article.

Nguồn: Have we hit bottom yet? What new earnings reports say about COVID’s impact on digital advertising Xem các thông tin khác tại: https://chaukhaihuyen.blogspot.com

Why businesses that prioritized martech, data and organization are faring better during COVID [Video]

The struggles of companies without solid data practices are now exacerbated, said Brad Geddes in this clip from Live with Search Engine Land.

Please visit Search Engine Land for the full article.

Nguồn: Why businesses that prioritized martech, data and organization are faring better during COVID [Video] Xem các thông tin khác tại: https://chaukhaihuyen.blogspot.com

Microsoft: Search, LinkedIn ad revenue took a big hit due to COVID-19

Search advertising grew by just 1% in the third-quarter of fiscal year 2020. That could spell opportunity for some advertisers.

Please visit Search Engine Land for the full article.

Nguồn: Microsoft: Search, LinkedIn ad revenue took a big hit due to COVID-19 Xem các thông tin khác tại: https://chaukhaihuyen.blogspot.com

Thứ Tư, 29 tháng 4, 2020

Google removed 2.7 billion bad ads, nearly 1 million ad accounts in 2019

This year,the company says it has removed “tens of millions” of COVID-19 related ads.

Please visit Search Engine Land for the full article.

Nguồn: Google removed 2.7 billion bad ads, nearly 1 million ad accounts in 2019 Xem các thông tin khác tại: https://chaukhaihuyen.blogspot.com

Đã đến lúc chúng ta phải quan tâm đến Image Search!

image-search-la-gi-featured-image
Image Search không phải là khái niệm mới ra đời gần đây. Quay trở lại vào năm 2017, Google Lens và Pinterest Lens cùng được ra mắt. Song song ở thời điểm đó, ứng dụng ASOS Style Match cũng đã ra đời. Dù có những chức năng khác nhau, nhưng những ứng dụng đều có chung một tính năng lớn, đó là chúng cho phép người
Nguồn: https://www.huongnghiepaau.com/image-search
Tham khảo các thông tin khác tại: https://khoahocseoaau.blogspot.com
Nguồn: Đã đến lúc chúng ta phải quan tâm đến Image Search! Tham khảo thêm các thông tin khác tại: https://chaukhaihuyen.blogspot.com

Facebook Q1 earnings: Investors excited about ‘signs of stability’ in ad revenues

Flat is the new growth.

Please visit Search Engine Land for the full article.

Nguồn: Facebook Q1 earnings: Investors excited about ‘signs of stability’ in ad revenues Xem các thông tin khác tại: https://chaukhaihuyen.blogspot.com

Why updating your messaging is the best strategy right now [Video]

‘This works, you should be doing this all the time instead of these hard, shove-it-down-their-throat sales tactics.’

Please visit Search Engine Land for the full article.

Nguồn: Why updating your messaging is the best strategy right now [Video] Xem các thông tin khác tại: https://chaukhaihuyen.blogspot.com